It is practically impossible to expect business managers/owners to spend time on creating data structures and/or waiting for marginal improvements in software that don't take more than 30 to 60 seconds.
If broadcasting a message globally takes less than 1 click (Twitter) and connecting with lost forgone childhood friends takes less than an hour ( Facebook) – managing data without the pain of worrying about structures should be a simple reality. Why even Excel, why not Jadoo...?
Data being the most essential element of any business, I am of the opinion that businesses (small or large) would adopt online tools/utilities that can gather, collect, share, enhance and harness data very efficiently without using complex efforts.
Utilities that can drive such a magic spell for new and regular business users and make their workday more productive within seconds seems to be the future. I haven’t found one, but have been dwelling on it for a while now. Don’t know what such an idea would name itself – Simplified Data Management tool? Online Database?
We are working on a few ideas, will take a few steps soon. Until then – send us some more food for thought…